Innovative Partnership: Agrain x Carlsberg Crisps and Crackers
Agrain collaborated with Carlsberg to create a bespoke range of Crisps and Crackers for a gift-with-purchase campaign in Germany. These snacks, made with upcycled ingredients, paired perfectly with Carlsberg’s beer, enhancing the customer experience while reflecting shared values of quality and sustainability.
Private-Label Collaboration with Carlsberg on Crisps and Crackers
Agrain’s collaboration with Carlsberg shows how private-label partnerships can drive innovative and engaging consumer campaigns. Together, we created a bespoke range of Crisps and Crackers that were offered as gift-with-purchase (GWP) to Carlsberg’s customers, enhancing their beer-buying experience and aligning with their brand values.
The Challenge
Carlsberg wanted to elevate their consumer engagement by offering a unique and memorable incentive to customers purchasing their beer. They aimed to drive increased beer sales during the promotional period by incentivizing customers with a high-quality, sustainable snack product that complemented their premium brand.
The Solution
Agrain developed a customized range of Crisps and Crackers using our upcycled ingredients, ensuring the products met Carlsberg’s high standards for taste, quality, and sustainability. These snacks were designed to pair perfectly with Carlsberg’s beer and serve as a thoughtful addition to their customers’ purchase experience.
The Process
- Product Development: We collaborated with Carlsberg to create recipes that matched their needs while ensuring the Crisps and Crackers complemented their beer offerings.
- Brand Alignment: The packaging and product presentation were tailored to Carlsberg’s brand identity, reinforcing their premium positioning and sustainability messaging.
- Campaign Execution: Carlsberg introduced the Crisps and Crackers as part of a GWP campaign in Germany, offering them to customers who purchased a certain amount of beer during promotional periods.
- Production and Delivery: Agrain managed the production and delivery process, ensuring timely availability of the snacks to support Carlsberg’s campaign timeline.
The Results
- Enhanced Consumer Experience: The GWP campaign provided an elevated purchasing experience, delighting Carlsberg’s customers with an unexpected and high-quality snack.
- Brand Differentiation: The collaboration positioned Carlsberg as a brand that goes beyond beer, showcasing their commitment to innovation and customer engagement.
This partnership highlights the power of innovative private-label collaborations to drive consumer engagement and sales. By combining Agrain’s upcycled ingredients and products with Carlsberg’s market reach and brand strength, we created a campaign that was basically outstanding.
Interested in collaborating with Agrain? Visit our Industries and Bakeries page to learn how we can help your brand create impactful campaigns with upcycled ingredients or contact us directly at contacts@agrainproducts.com.
