Redefining the Classic Brioche: A Bold Challenge

In a sector often bound by tradition, Agrain and Jalm&B united to chart a new course. This collaboration wasn't just about creating another bakery item; it was a strategic move to infuse the classic brioche with an innovative twist. Our target was straightforward yet ambitious: elevate the brioche bun with our unique spent grain flour, showcasing the power of sustainable ingredients in reimagining traditional recipes.

Culinary Innovation at Its Finest: A Partnership Driven by Creativity

Our journey with Jalm&B was far from conventional. It was a convergence of Agrain's forward-thinking approach and Jalm&B's culinary excellence. The mission was to seamlessly integrate spent grain flour into the brioche, transforming this humble by-product into the cornerstone of the IPA Beer Bun. This process was a blend of meticulous research, creative experimentation, and a shared commitment to break the mold in the baking industry.

Creating Impact Beyond Flavor: The IPA Beer Bun as a Culinary Icon

The outcome of this collaboration goes beyond the realm of taste. The IPA Beer Bun stands as a testament to our innovative drive and commitment to sustainability. This creation doesn't just tantalize the palate; it challenges and changes perceptions, illustrating that responsible choices can elevate the culinary experience. It's a daring statement in a field often slow to embrace change.

Agrain's Vision: Leading the Charge in Sustainable Baking

At Agrain, we operate beyond the confines of conventional baking. Our partnership with Jalm&B on the IPA Beer Bun project mirrors our ethos of pioneering change. We're not just offering a product; we're advocating for a new perspective on baking and sustainability. This collaboration is a beacon of innovation, proving that daring to be different can lead to remarkable outcomes.