Challenge: Meeting the Demand for Sustainable and Nutritious Snacks

In a world where conscious consumers prioritize health, taste, and sustainability, Better Lives strives to meet these demands through their innovative line of snack bars. Their goal is to deliver a product that not only fuels the body but also positively impacts the planet. This vision led them to Agrain's Spent Grain Flour, an ingredient that elevates their bars both nutritionally and sustainably.

Solution: Integrating Agrain’s Upcycled Spent Grain Flour

Better Lives partnered with Agrain to incorporate our Spent Grain Flour into their bars, enhancing the nutritional profile with added fiber and protein while reducing the environmental impact. By using this upcycled ingredient, Better Lives actively contributes to the circular food system, transforming a byproduct of the brewing industry into a valuable addition to their products. Agrain’s Spent Grain Flour adds a unique depth of flavor, texture, and nutritional boost, setting Better Lives’ bars apart from conventional snack options.

Outcome: A Snack That Aligns with Consumer Values

The inclusion of Agrain’s Spent Grain Flour has allowed Better Lives to create a bar that resonates with eco-conscious consumers. This partnership exemplifies the potential of upcycled ingredients to redefine food production, delivering both quality and sustainability. Together, Better Lives and Agrain prove that delicious, convenient, and nutritious snacks can also be a force for good.

Why it Works: A Perfect Match in Mission and Values

Both Agrain and Better Lives share a commitment to sustainability and health, making this partnership a natural fit. By working together, we’re pushing boundaries in sustainable snacking, proving that responsible choices can create better products and a better world.